A private holding of companies founded and backed across technology, wagering, wellness, and property - operated with skin in the game.

Founded & backed

9 companies
Founded2023Technology

Betmatic

Betting automation and synchronisation technology

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Betmatic

The world's most advanced betting automation platform, purpose-built for professional bettors and trading desks to scale high-volume wagering. Simultaneous placement across accounts, real-time API integration and tip-feed ingestion. $300M throughput and $14M+ in client profits during racing-only beta. Now growing in new markets.

Founded2019Wagering

Bet With Joel

Private wagering syndicate and trading desk

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Bet With Joel

Launched in 2019 as a premium sports-betting advisory. After 16,303 tips and a verified 13× return for more than 5,000 clients, public access was permanently closed in 2024 to protect our edge. Today it operates as an in-house trading desk.

Building2026Property

Glenelg Wellness Residences

Beachside luxury residences, Glenelg North

Glenelg Wellness Residences

A luxury apartment complex in Glenelg North overlooking the marina and the beach. Designed around longevity and daily ritual - sauna and contrast therapy, recovery spaces, filtered water throughout, and light-filled architecture that turns a coastal address into a health asset.

Co-Founded2019Health

Botanic Ave

Online naturopathy clinic

Botanic Ave

Botanic Ave brings evidence backed natural health care online. Practitioner-led consultations, personalised protocols, and dispensary fulfilment without the waiting room. Built for people who want root-cause healthcare with the convenience of telehealth and the rigour of deep clinical practice.

Backing2026Wellness

Norge

Scandinavian contrast therapy at home

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Norge

A fast growing Australian D2C wellness brand bringing hybrid saunas and contrast therapy into modern homes. Premium, plug and play units targeting a $10B+ at-home wellness market.

Backing2011Technology & Art

Sedition

Limited-edition digital art streaming platform

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Sedition

A leading platform for collecting, displaying and trading limited-edition digital art by acclaimed contemporary artists - the Warhol Estate, Damien Hirst, Tracey Emin, Jenny Holzer and hundreds more. 150,000+ editions sold across 100+ countries, now executing on becoming the Spotify of art.

Backing2021Art

Muse Frame

Fine digital art frame

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Muse Frame

A dedicated smart frame bridging digital and physical — 4K anti-glare display, provenance-first software, and wallet-connected collections across multiple chains, with a library of 5,000+ works by over 1,000 artists.

Co-Founded2020Wagering

Tip Titans

Blockchain-verified sports investing

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Tip Titans

Build a customisable team of rigorously vetted analysts and access premium tips with transparent, on-chain performance tracking. First in the industry to record every tip immutably - solving the trust crisis in tipster services.

Co-Founded2022Property

Featherstone

Boutique workspace, Adelaide CBD

Featherstone

Reimagined 1920s heritage at 15 Featherstone Place, originally designed by Woods & Bagot and now a premium boutique workspace for high-performing founders and teams. Co-invested in by a group of Adelaide entrepreneurs and home to fast-growing companies across tech, wealth, finance, modular construction, wagering, design and venture capital.